Laurentian Bank Securities
After defining Laurentian Bank’s brand strategy, I led the full redesign of the bank’s investment group website. I rebuilt the UX using a modular, responsive system and crafted a more robust, business-centric UI. By pairing investment-focused imagery with the brand’s toned, more understated colours, the new design communicates confidence, trust, and long-term stability.
- Creative Fields Art Direction, Branding, UI design, UX, Web Design
- Client Laurentian Bank Securities
- Project URL lb-securities.ca



